ECI Co., Ltd.

ECI Co., Ltd., founded in 1989 in Izumo, Shimane Prefecture, under the leadership of CEO Masayuki Matsumoto (capital: ¥30 million), is a trusted Japanese wholesaler, retailer, and franchise developer. The company operates its signature “TOKUTOKUYA” convenient-price stores both domestically and overseas, while also supplying more than 30,000 carefully curated Japanese products—from daily goods and kitchenware to frozen foods—through its wholesale network.

With over 15 years of export expertise, ECI provides end-to-end B2B support, including franchise development, global logistics, compliance assistance, multilingual labeling, and flexible order solutions ranging from full containers to small-lot shipments.

Guided by the vision of “enriching lives with valuable Japanese goods”, ECI blends tradition with adaptability, ensuring products meet modern consumer needs while fostering partnerships that endure for decades to come. Its role as both a wholesaler and franchise innovator makes ECI a reliable partner for retailers, distributors, and investors worldwide.

Key Milestones:

• 1989 (March) - ECI Co., Ltd. established in Izumo, Shimane, Japan, with capital of JPY 30 million; CEO Masayuki Matsumoto.
  
• Pre-2014 - Expanded the TOKUTOKUYA 100-yen store brand overseas via franchising in Myanmar, Vietnam, Thailand, Cambodia, and Australia.
  
• December 2014 - Opened the first directly operated overseas store in Singapore to acquire and transfer operating know-how to franchisees.
  
• 2015–2020 - Sustained exports of Japanese food and daily goods; issued “TOKUTOKUYA News” updates; participated in trade fairs, even during COVID-19 (e.g., June 2020 update).
  
• June 2024 - Featured in a refreshed JETRO case study, showcasing ECI’s overseas retail/franchise strategy and export readiness.