Eternal Harvest Marketing Sdn. Bhd. is marketing and distributing of own-manufactured stick noodle products. Variety of products in diverse flavours are produced to cater for the needs of consumers with different tastes. The main segments for our distribution network are Food Service division and Retail division which the previous includes food & beverages businesses such as cafes, catering companies, restaurants and food hawkers while the later covers products packaged in consumer packet available for sale in retail channels.
The business was founded in 1953 where the recipe of producing stick noodles were created. At that time, the business produced stick noodles, plain instant noodles and Mee Siput (Snail-shaped noodle). Later on, it ventured into market in Raub, Bentong and Karak when the highway was not constructed yet. The noodles was supplied to hawker stall operators using wooden box, hence has been nicknamed as ‘Noodles in a box’. It was also the factory that proudly supplied the noodles to Myojo, Singapore’s first instant noodle brand.
In 2015, new management took over the business and since then, product range has extended after going through an intense Research & Development scheme which recipe was further enhanced. Variety, texture and packaging of products were improved to cater for the taste of customers in both Food Service and Retail channels. With the manufacturing process being modified, our products have since Halal and MeSTI certified. To date, we are supplying various noodles type including Original noodles, Oats noodles, Pumpkin noodles, Mi Lidi, Longevity noodles and Yellow noodles in different specifications. Moreover, there are more exciting and prominent flavours aim to capture and attract new customers has already in plan to roll out in coming years. The goal of the company is firm in becoming a responsible noodle expert to produce quality products, as well as offering healthy food choices to our customers in Malaysia and beyond.