Ha Li Fa Pte Ltd, founded in 1987 and established in 1993, was brought to life by Mrs. Ang's belief that a family's prosperity is firmly rooted in the solidarity of its members. She clearly conveyed this message to her children resulting in their passionate involvement, ever since childhood, in the production of fishballs. Since its inception, Ha Li Fa Pte Ltd, through its "BoBo" brand, has gained a firm foothold in local and international markets. Its logistic network and production processes are well developed to deliver high-quality products that cater to changing consumer tastes and demands. After all, being customer driven has always been at the core of the BoBo brand.