Based in Kuwana City, Momofuku Co., Ltd. is a specialist in Japanese seaweed products and the company behind the Norimomo brand. With a mission “Passing on Nori to the Next 100 Years,” the company is dedicated to preserving Japan’s nori culture while making it relevant for global markets. Norimomo offers a curated range of seaweed selected directly from trusted auctions, structured into three key lines — Premium, Everyday, and Innovative — designed for gourmet retail, household consumption, and creative foodservice applications..
Key milestones:
1962 – Heritage of Fukui Co., Ltd. in nori manufacturing (Excel “Year Established”)
2010 – Establishment of Momofuku Co., Ltd. as a seaweed specialist in Mie Prefecture
2015 – Launch of the Norimomo brand to strengthen product identity and international outreach
2018 – Expansion into Premium, Everyday, and Innovative product lines tailored for retail and foodservice buyers
2020s – Global promotion of Norimomo as a versatile ingredient for both traditional Japanese cuisine and modern international dishes; Achieved FSSC 22000 and Halal certification, strengthening export readiness and global compliance
2021 – Norimomo brand rollout & retail presence in Mie
Norimomo has devoted itself to authentic taste in dried seafood such as nori, aonori, aosa, konbu, and shrimp, supported by in-house seasoning, processing, and distribution systems to guarantee consistent quality. Recognizing the challenges of dwindling producers and shifting marine ecosystems, Norimomo positions itself not only as a supplier but also as a steward of nori culture. For international buyers, this means a reliable partner offering authentic, sustainable, and export-ready Japanese nori that carries both heritage and innovation.
We were interviewed by a major and well-known Japanese television network at our booth, and the coverage was broadcast nationwide across Japan. Overseas influencers also helped promote our products at our booth.
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