Muhammad Asyraf Bin Yaacob

Muhammad Asyraf Bin Yaacob started his company with a clear purpose: to provide good-quality food and beverage supply services that meet the needs of both individuals and organisations. With its roots in Seri Kembangan, Selangor, the business was created to blend affordability, freshness, and taste into every product offered, reflecting a commitment to excellence in the food and beverage industry.

Since its establishment, the company has steadily grown into a trusted supplier and seller of food and drinks, serving walk-in customers as well as local partners. Its operations are guided by the principle of ensuring reliability and customer satisfaction at every stage, whether for daily individual consumption, household needs, or bulk supply for businesses. This dual approach allows the company to remain versatile while adapting to diverse customer demands.

Looking ahead, the company is determined to broaden its product variety and strengthen its distribution network. Plans are underway to build stronger collaborations with cafés, restaurants, and retailers, creating opportunities for wider market reach. By maintaining high standards of quality and service, the company seeks to establish itself not only as a supplier but also as a partner in the growth of Malaysia’s food and beverage sector.

With a long-term vision to expand beyond its current operations, the company aspires to become a recognized food and beverage brand across Malaysia and, in time, expand regionally. By focusing on continuous improvement and innovation, he aims to build a sustainable business that caters to evolving consumer lifestyles while upholding the values of trust, affordability, and quality.