NIMS’ journey started in 2014 when our founders, Faiz and Hanim started producing homemade cereal with chocolate in jars for family and friends to enjoy at their convenience. Adeliciousz Choco jar, as it was known before, quickly caught on the waves. News traveled and flooded them with continuous orders. This is the genesis of NIMS Choco Tub.
In 2019, NIMS ADELICIOUSZ SDN BHD was established and marked its journey toward brand and product innovation. In the following year of 2020, NIMS started a revolution in product packaging and produced NIMS Crispy Choco-tub with four signature variants. NIMS acquired a manufacturing plant in the same year and has produced one million Crispy Choco-tub for consumers.
NIMS ADELICIOUSZ SDN BHD is a trendsetter for Choco-tub snack food lovers. Wholesome goodness made from quality cereals that give us that crunchy crunch sensation and topped with rich chocolate sauce guaranteed to make you indulge in every bite. Love those vibes. Love that taste.
What started as a homemade and home-based snack food product is now leading the innovation of cereal blends with chocolate and has become a new phenomenon in the urban, fast-paced life of citizens in Malaysia. NIMS brings the best service anytime, anywhere.
In 2021, all four variants of NIMS Crispy Choco-tub obtained HALAL certification from JAKIM. Throughout the year NIMS has been producing a series of new product ranges such as Rainbow, Black Edition, and Choco Clusters. To become a renowned brand, NIMS believes that it can only be achieved through the accumulation of years of stringent quality control. Therefore, NIMS aims to be a recognized GMP and HACCP manufacturer to prioritize our consumers’ safety and satisfaction.