Norfatihah Hidayah Binti Zainol Abidin

Norfatihah Hidayah Binti Zainol Abidin founded her children's clothing business in 2023 with a clear vision — to create a trusted brand that offers high-quality, stylish, and affordable clothing for children of all ages. Born out of a passion for fashion and a deep understanding of the needs of parents and young children, this company was established to fill the gap between comfort, style, and practicality in children’s wear. Every piece is carefully curated to suit the dynamic lifestyle of active kids, ensuring they look good and feel even better. From soft fabrics to cheerful designs, the brand takes pride in offering collections that not only follow current fashion trends but also prioritize durability and comfort, making dressing up a joyful experience for both children and parents.

Since its humble beginnings, the brand has grown steadily by building strong relationships with customers who value thoughtful design and dependable quality. With an expanding product line and a presence in both physical and online platforms, the company continues to evolve while staying true to its original mission. Norfatihah Hidayah Binti Zainol Abidin believes in more than just selling clothes — she believes in creating memorable moments through fashion, helping children express themselves with confidence and happiness. The brand also aspires to support local communities by sourcing materials responsibly and promoting values of care, creativity, and family in everything it does.