Shapee Trading & Distribution (M) Sdn Bhd

Shapee Trading & Distribution (M) Sdn Bhd was founded by Fion Tan, a mother of three, who, despite challenges breastfeeding her first two daughters, successfully breastfed her youngest son for 38 months. She believes all mothers are strong, relentless, and loving.

From humble beginnings, we’ve earned the trust of mothers worldwide through our quality, functional, and care-driven products. Our goal is to expand globally, empowering mothers with confidence and self-worth throughout their motherhood journey.

Our Purpose
To empower mothers with confidence and self-worth during their motherhood journey.

Our Vision
To create a world where every mother feels valued, supported, and empowered.

Our Mission
To provide high-quality maternity and nursing essentials that enhance mothers' confidence and well-being.

What We Believe
Empowering mothers is essential for their well-being and their families'. Our products offer comfort, style, and functionality, while our positive messaging and community engagement foster empowerment.

What Makes Us Different
1. Empowerment-Centric Approach: We prioritize fostering confidence and self-worth in mothers through messaging and community engagement.
2. Support Ecosystem: We build a strong online community, provide educational content, and organize events focused on emotional well-being and empowerment.
3. Focus on Emotional Well-being: We make a meaningful difference in mothers' emotional well-being, setting us apart in the market.

Our Brand Positioning
We combine stylish, functional products with a supportive community to enhance mothers’ emotional well-being and empower them with confidence and self-worth throughout their journey.