Sparkles Group Sdn Bhd

Founded in March 2020 in Johor, Malaysia, Sparkles Group Sdn Bhd is a premier Bumiputera-owned manufacturer specializing in the production of high-quality, Halal-certified gourmet popcorn. What began as a strategic pivot during a period of global economic transition has rapidly matured into a sophisticated manufacturing operation based in the Iskandar Halal Park, Pasir Gudang. Leveraging years of prior expertise in the food and beverage sector, we have successfully scaled our production to meet the rigorous demands of both the domestic retail market and the international B2B export sector.

Our manufacturing excellence is anchored by a commitment to global food safety and quality standards, holding Halal (JAKIM), MeSTi, GMP, and HACCP certifications. We utilize advanced popping technology and premium non-GMO mushroom kernels to ensure a consistent, fully-coated gourmet experience across our extensive catalog of over 60 innovative flavors. By maintaining strict control over our supply chain and production environment, we provide our international partners - ranging from large-scale distributors to OEM private label clients - with a reliable, high-capacity source for premium Malaysian-made snacks.

Driven by a clear strategic direction, our Mission is to consistently deliver innovative, high-quality, and Halal-compliant snacking solutions that bring joy to consumers while maintaining the highest integrity in food manufacturing. Our Vision is to become a leading global powerhouse in the gourmet snack industry, recognized for our creative flavor profiles and our role as a trusted partner in the international Halal ecosystem. These guiding principles ensure that every batch of Sparkles Popcorn meets the sophisticated expectations of the global marketplace.

Looking toward the future, Sparkles Group is focused on aggressive market expansion and deepening our footprint within the Middle East, Europe, and the broader Asia-Pacific region. Our roadmap for 2026 and beyond includes significant investments in R&D to develop sustainable packaging and functional snack variants that align with shifting global consumer preferences. We remain dedicated to engineering "Sweet Smiles" through continuous innovation, scalable manufacturing capabilities, and an unwavering focus on premium quality for our global clientele.