Introduction

MIHAS is an annual 4-day trade exhibition held in Kuala Lumpur, Malaysia. MIHAS is hosted by the Ministry of International Trade and Industry (MITI), Malaysia, and is organised by the Malaysia External Trade Development Corporation (MATRADE). Respected as a modern, peaceful and prosperous Islamic country especially among OIC member countries, Malaysia has the added advantage of championing the halal cause. Around 30,000 trader and leader visitors flocking into the MIHAS 2019, it had resulted in total immediate and negotiated trade value of over RM1.6 billion (USD 380 Million). Today, MIHAS is the premier event that is not limited to the ASEAN region alone but is also supported internationally by the enthusiastic participation of International Pavilions from countries across the globe.