Officially rebranded as THAIFEX â€“ Anuga Asia, the trade show presents stronger global recognition for exhibitors, visitors and buyers. By bringing Anuga brand to Asia, the stage is set to propel the food and beverage community into the future of food and unrivalled market connectivity. â€œFor the past 16 years, we have worked extremely hard to establish THAIFEX as Asiaâ€™s largest and most influential F&B trade show. The showâ€™s rebranding affirms its leadership position in and beyond the region as we bring Anuga, the worldâ€™s largest trade fair and a respected 100-year-old brand, to Asia. By combining its strengths with that of THAIFEX, we have created THAIFEX â€“ Anuga Asia, delivering â€˜2 Power Brands, 1 Great Experienceâ€™ to the F&B industry.â€ said Mathias Kuepper, Managing Director, Koelnmesse Pte Ltd.