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MIHAS 2015 Trade Fair Report

Trade Fair Overview

Malaysia International Halal Showcase 2015 (MIHAS 2015) is currently established as the world;s largest Halal trade fair. In this 12th edition, MIHAS 2015 is held at the Kuala Lumpur Convention Centre (KLCC) beginning of 1st April to 4th April 2015.


MIHAS is a known platform which creates multitude of new opportunities for local and international enterprises. In this year trade fair, MIHAS 2015 is able to attract more than 4,000 trade visitors from 48 countries with 170,000 visitors (public and trade visitors) from 70 countries. MIHAS 2015 is also able to draw over 500 companies from more than 30 countries to exhibit in this trade fair.


There are 5 key sectors participated in MIHAS 2015. They are Food and Beverages, Pharmaceuticals and Herbal Products, Cosmetics and Healthcare, Banking and Finance, and lastly, Food Processing and Packaging Machineries. Besides the key sectors as mentioned, there are also others services available at MIHAS 2015 such as Halal Certified Premises, Investment Banking and Takaful, Government Agencies, Islamic Development Bodies, Halal Certification Agencies, Food Research and Development Centre, Trade Development Agencies, and Halal Parks.
Exhibitors:
- 500 exhibitors (from 30 countries)
- 12,310 square meters of space for 6 halls
- 4,000 trade visitors (from 48 countries)

Target Visitors:
- Media
- Manufacturers
- Import and Export
- Distributors and Wholesalers
- Hypermarket and Supermarket
- Hoteliers and Restaurateurs
- Retailers, Suppliers and Department Stores
- Groceries and Convenience Stores
- Professionals, Investors, and Agents
- Financial Service Industry and Banking Institutions
- Government Institutions and Halal Certification Bodies
- Business & Trade Associations and Islamic Associations

DagangHalal Activities at MIHAS 2015
DagangHalal occupied a 3x3 square meters booth at Hall 1, whereby the booth number is D103. It is located at the main exit of the exhibitions hall and very close to the International pavilion of Indonesia, Thailand, Pakistan, and Saudi Arabia.


In this MIHAS 2015, DagangHalal is more focused on B2B business matching for the local and international merchandiser with serious buyers. On the second day of MIHAS 2015, DagangHalal conducted interviews with exhibitors of MIHAS 2015 and provided media coverage for the next HMag edition.


About 100 copies of HMag from various editions had been distributed to the trade visitors who were looking for Halal products. A short presentation and demonstration were given to the interested trade buyers, sellers, Halal exhibitors and visitors as well. Some are keen to have their products advertised in the HMag magazine. The HMag promotion packages are available from RM2500, RM8800 and RM18800.

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