Rice are the staple food in Malaysia thus capturing market attention by providing necessity to them
- Cap Rambutan is a high quality imported product that is a favourite of consumers.
- It is a leading brand in the 5% broken-rice category.
- Imported from Thailand it has a firm texture and flavour that make a big difference as consumers pair it with other vegetables or meat.
- There has been an increasing demand from consumers for higher quality rice even as early as the 1980s.
- Cap Rambutan started importing high quality white rice from Thailand then.
- To ensure consistency and quality, all Cap Rambutan products are sieved for stones, colour sorted and packed automatically.
- The imported white rice category is marked by a blue band.