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Service Description of Social Media Management | Digital Marketing Analytics Service Kuala Lumpur
Today's entertainment shows only need a phone to broadcast, and social media has become one of the important platforms. According to the analysis of the July 2020 Global Digital Insights Report jointly released by We Are Social and Hootsuite, the number of social media users in the world has reached 3.96 billion, accounting for about 51% of the world's total population, an increase of 10.5% over the same period last year. Therefore, social media management in digital marketing analytics services is very important for businesses.
Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2]
Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public.
On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone."
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