Haritage Brands Sdn Bhd is a legacy-rich food manufacturer rooted in the timeless traditions of Loong Nam, a humble biscuit shop founded in 1928 in Penang. From its origins as a local favorite known for handmade Chinese traditional biscuits, the brand has been lovingly passed down through generations, preserving its authentic recipes while adapting to the demands of modern consumers.
In 2016, Haritage Brands Sdn Bhd was officially established to commercialize and modernize this cherished legacy. By 2020, the company had commissioned a state-of-the-art manufacturing facility at Penang Science Park, enabling it to scale production and comply with global food safety standards.
Today, Haritage Brands combines tradition and innovation, offering not only its classic baked goods but also healthier, on-the-go snack options such as granola bars, gluten-free crackers, and chocolates. Looking forward, the company aims to expand internationally under its refreshed “Ha’ritage” brand identity, focusing on premium halal-certified snacks that cater to both nostalgic tastes and health-conscious lifestyles.
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