Haritage Brands Sdn Bhd

Ha'ritage Brands Sdn Bhd traces its roots to the iconic LOONG NAM, the pioneer handmade biscuit shop established in 1928 on the enchanting Penang Island, Malaysia. Founded by passionate bakers, it has seamlessly transitioned through three generations, always staying true to its origins. The rich history is embedded in each recipe, narrating emotional tales that make our biscuits uniquely delicious. 

Embracing modernity, the new generation initiated the construction of a state-of-the-art biscuit manufacturing factory in Penang Science Park in 2020. By early 2021, the factory achieved international accreditations (GMP, ISO22000, HACCP, HALAL, MeSTI), reflecting our commitment to quality. The fourth generation, through diligent R&D, expanded the product line to include healthy, tasty, and trendy items such as granola and oat beverages. In the future, we will further invest in gluten-free rice crackers, snacks, energy bars, and more alongside the traditional favourites, ensuring both health and quality. 

In a harmonious blend of tradition and innovation, LOONG NAM recently underwent a rebranding journey. The old logo and shop have transformed into a modern aesthetic, and with this evolution, the new identity, HA'RITAGE, was born. At Ha'ritage Brands, we take pride in our heritage while embracing the spirit of progress, crafting a diverse range of products that cater to both nostalgia and contemporary tastes. 

Our Vision

Empowering a new generation to embrace authentic, nutritious food effortlessly integrated into a harmonious, healthy and balanced lifestyle.

Our Mission

To establish a prominent Malaysian brand at the forefront of F&B manufacturing, prioritising health and well-being, and fostering sustainable growth in the global market.

Company Profile: https://heyzine.com/flip-book/045cd029a5.html 

Traditional Biskut: https://heyzine.com/flip-book/7c450998e0.html 

Healthier Choice Granola: https://heyzine.com/flip-book/787b50286b.html