Maruka Foods Setouchi Lemon-Flavored Tempura Squid - 60g

1. Product Overview

Ika-ten Setouchi Lemon Flavour – 60g is a Japanese squid tempura snack produced by Maruka Food and supplied internationally through SANWA Co., Ltd. Combining crispy, bite-sized squid tempura with the refreshing acidity and distinctive aroma of lemons from Japan's Setouchi region, this snack offers a flavourful balance of savoury seafood and tangy citrus notes. Its crunchy texture and pronounced lemon seasoning deliver a distinctive snacking experience inspired by Japan's traditional otsumami (drinking accompaniment) culture.

Originally introduced in 2013 and reformulated in 2023 to enhance its lemon acidity and aroma, Ika-ten Setouchi Lemon Flavour has gained recognition in Japan's snack market. The product received the Grand Prix at the 2024 Japan Food Selection and surpassed 30 million cumulative servings sold by 2024, demonstrating its established domestic market appeal.

Presented in a convenient 60g stand-up pouch with a shelf life of 180 days, the product is suitable for supermarket shelves, convenience stores, Japanese specialty retailers and snack assortments. Its Halal certification, distinctive regional flavour and ready-to-eat format make it an attractive addition for international distributors seeking Japanese seafood snacks with recognised consumer appeal.

Buyer Type: Importers, food distributors, snack wholesalers, supermarkets, convenience-store operators, Japanese specialty retailers and Halal food distributors seeking distinctive Japanese ready-to-eat seafood snacks.

2. Certifications & Production Standards

Halal Certification: Certified by the Nippon Asia Halal Association (NAHA), under certificate reference F230915-1-MSH.
Country of Origin: Japan.
Product Recognition: Grand Prix Winner – 2024 Japan Food Selection.

Export Readiness:

3. Ingredient List & Nutrition Facts

Ingredients: Squid sheet (squid, fish paste, reduced starch syrup, etc.) (manufactured in Japan), vegetable oil, wheat flour, starch, lemon seasoning (sugar, salt, starch, lemon powder from Setouchi), sugar, salt, dried egg white, vegetable protein, spices, hydrolyzed protein; modified starch, acidulant, seasoning (amino acids, etc.), spice extract, flavouring, sweeteners (sucralose, aspartame/L-phenylalanine compound, neotame).
Allergen Information: Contains wheat, egg, squid, soybean and sesame.

Nutrition Facts

Other nutritional values have not been provided.

4. Product Usage Instructions

• Ready-to-Eat Snack: Enjoy directly from the pouch without any preparation.
• Drinking Accompaniment: Serve as a crispy, savoury snack alongside beverages, following the Japanese otsumami tradition.
• Rice-Based Dishes: Incorporate into rice balls (onigiri) for an added crunchy texture and tangy lemon flavour.
• Japanese Savoury Dishes: Use as a topping or accompaniment for okonomiyaki and other suitable Japanese-style dishes.
• Snack Sharing: Serve in snack bowls or platters for casual gatherings, parties and foodservice snack offerings.

Suggested Serving Size: Approximately 25g per eating occasion.

5. Storage & Handling

• Store in a cool, dark place away from direct sunlight.
• Suitable for room-temperature storage and transportation.
• Keep the product in its original packaging until ready for consumption.
• After opening, reseal the pouch securely and consume promptly to maintain crispness and flavour.
• Shelf Life: 180 days.
• Minimum Remaining Shelf Life at Shipment: Subject to consultation with the supplier.

6. Product Highlights

• Distinctive Setouchi Lemon Flavour: Combines savoury squid tempura with refreshing citrus acidity and pronounced lemon aroma sourced from Japan's Setouchi region.
• Crispy, Bite-Sized Snack: Crunchy squid tempura pieces designed for convenient snacking and drinking accompaniments.
• Award-Winning Japanese Snack: Received the Grand Prix at the 2024 Japan Food Selection, recognising its distinctive flavour and product appeal.
• Established Japanese Market Recognition: Surpassed 30 million cumulative servings sold by 2024, reflecting its long-standing popularity since its introduction in 2013.
• Product-Specific Halal Certification: Certified by the Nippon Asia Halal Association (NAHA), with current certificate validity requiring renewal confirmation.
• Convenient Retail Packaging: Available in a 60g stand-up pouch with a 180-day shelf life, suitable for supermarkets, convenience stores and specialty retailers.
• International Supply Options: Available through SANWA Co., Ltd., with negotiable MOQ, LCL/FCL shipment support and FOB/CIF shipping arrangements.

7. About SANWA Co., Ltd.

Established in 1983 and headquartered in Fukuoka, Japan, SANWA Co., Ltd. is a Japanese trading, wholesale and export company specialising in the sourcing and international distribution of Japanese food and health-related products. With access to a broad network of domestic food manufacturers, the company supplies a diverse portfolio covering seasonings, dried noodles, confectionery, beverages, agricultural products, health foods and other Japanese food categories.

With three years of food export experience, SANWA has established export markets in India, Taiwan, Cambodia, Spain and Peru, while pursuing further opportunities across Asia and Europe, with Taiwan as a key focus market. Serving international importers, wholesalers and supermarket buyers, the company supports overseas food sourcing and distribution through flexible shipping arrangements, including LCL and FCL shipments under FOB and CIF terms. SANWA continues to connect Japanese food manufacturers with international buyers seeking a diverse range of authentic Japanese products.