Usage: A day is dull and incomplete without a tea-time. However, preparing each meal from breakfast until dinner, or even a late-night snack, can take a toll on the cook, especially if they do it from scratch. But who does not love eating? This is when Syarikat Nur Pergam Sdn Bhd comes in handy with its NurAsha Frozen Masalodeh. The company always puts its consumers first in mind so that they can experience only the convenient ways to enjoy their snacks. NurAsha Masalodeh is made from dhal beans to ensure the authenticity of the masalodeh's taste, similar to the freshly fried masala vada and sold at the stalls. NurAsha Masalodeh also emphasises the most critical aspect of buying a ready-made meal: preservatives free.
The frozen masalodeh is indeed time-saving for everyone, and the steps to fry it is as easy as A-B-C. The instructions are as follows:
If you prefer an air fryer to fry your masalodeh, you can set the timer for 8 minutes or until the masalodeh has turned golden brownish and crispy. The best part is you can skip the defrosting part if you opt for an air fryer! How do you enjoy your masalodeh to become more flavourful? Dip NurAsha Masalodeh into a chili sauce, or you can eat the masalodeh as it is. For a more authentic Indian experience, you can serve your masalodeh with Indian masala chai or masala tea.
Certification: In compliance with the food handling regulations, Syarikat Nur Pergam Sdn Bhd takes care of the safety and hygiene of its frozen masalodeh by acquiring the Malaysia Halal certificate. Thus, it will be safe to be consumed globally, especially for buyers who target Muslim customers.
Packaging: Packing for frozen food is challenging because a few essential features of frozen food packaging must be appropriately considered. If the packaging is chosen wisely, it will ensure the quality of the product is maintained. Syarikat Nur Pergam Sdn Bhd pays excellent attention to this issue. Therefore, the company has chosen to pack its NurAsha Frozen Masalodeh in a plastic vacuum-sealed bag for the container's advantages. A plastic vacuum-sealing bag is the best choice for frozen packaging because it can store moisture-sensitive items. Besides, the vacuum bag helps extend the shelf life of the masalodeh, and consumers need not worry about its possibility of becoming brittle. This is because the vacuum bag can withstand low temperatures, which makes it perfect to be stored in the freezer. Another convenient aspect of a vacuum bag is that it can be filled up to the vacuum bag's size. Each pack of NurAsha Frozen Masalodeh comes in 200 grams (7.05 oz) which can fill around 30 to 34 pieces of masalodeh.
Shelf-Life: All frozen food stored in the freezer will last forever at a maintained temperature of -18°C (0°F). However, the safety of the foods must be considered. As NurAsha Masalodeh, produced by Syarikat Nur Pergam Sdn Bhd, is made frozen, its shelf life is 12 months or a year at best to preserve its quality. When there is a leftover of the masalodeh, place them in an airtight container and keep it in the refrigerator with its temperature set at -18°C (0°F) or colder.
Masalodeh, also known as 'masala vada' or 'chana dal vada,' is a well-known street food from Southern India. It is called 'masala vada' because the food consists of 'masala,' which means a spices mixture, and 'vada,' a fried lentil snack. Hence, combined become 'masala vada' or masalodeh as printed on the packaging of NurAsha Masalodeh. Masalodeh is a crispy, savoury, deep-fried fritter prepared from dhal beans or also called chana dal, and spices.
Being the primary producer of chana dal or split chickpeas, India is famous for masalodeh as its traditional snack because around 87% of the total production alone comes from India. Apart from the production of chana dal, the masalodeh fits the identity of India because India is famous for its spices used in most of their cuisines. Indian cuisines are deemed exceptional throughout the globe for their flavour, aroma, and texture. To this day, International Organization for Standardization (ISO) states that there are 75 out of 109 varieties of spices yielded by India.
The ingredients of masalodeh have proven their dominance in India as a land rich in spices. It is reflected in the various ways to enjoy a platter of masalodeh as a tea-time snack. For example, masalodeh is often prepared from chana dal, onions, ginger, curry leaves, fennel seeds, dried red hot peppers, vegetable oil, and salt. NurAsha Masalodeh adapts the taste of the masalodeh according to local's preferences without losing its Southern Indian authenticity by including the spices the Malaysians are familiar with.
As a small Bumiputera company that started off selling pau with no store back in 1995, Syarikat Nur Pergam Sdn Bhd was registered under the name 'Pergam Desa Food Product Enterprise' on 5th January 2004. Later on 22nd May 2012, the company officially registered at SSM. As the company grows more extensive due to the surge in demand of the customers to have various types of frozen foods, the company continue to produce pau and adds other frozen food such as frozen masalodeh, frozen samosa, frozen cucur badak, frozen roti canai and many more in hope to fulfil the customers' request.
- Each packaging comes with a 200g (7.05 oz) net weight and contains of 30-34 pieces
- One carton of NurAsha Masalodeh consists of 12 packs (30-34 pieces x 12 packs per carton)
- Can be consumed in 12 months (1 year)
- Perfect for tea time and snacking
- Savoury and crispy texture
- A product of Malaysia